All About Link Popularity and PageRank
The final thing you may discover when doing a backwards link search is specialized directories. Though they are not as popular as big directories like DMOZ or Yahoo, smaller specialized directories can be a viable source of traffic and link popularity, so be sure to submit to every one you find.
Another way to find smaller places to submit is to search on Google for the words "Add URL" or "Submit URL" (or any other variation of related text such as "Submit site") and your keywords. This will find a slew of places for you to submit your site to.
If you post in forums or newsgroups this can be another way to get link popularity. Always include a signature with a link to your URL and if a spider visits the forum, and I should note not all forums welcome spiders, every single post can help your link popularity. I have seen people get a Google PageRank of 6 simply from a large amount of forum posts. You may think this is impossible, but after a few years of visiting a forum regularly you can have a few thousand posts, and that would translate to a few thousand links to your site. Plus if you're going to be posting anyways, adding a signature is not that much work.
Another way to get incoming links is by writing articles. Most sites provide their author's with a signature for their articles where they're allowed to link to or promote their sites. Take advantage of this, if you can write for a site that is related to your content this can help a lot, if the site isn't related to your content it will still help thanks to the keywords in the links themselves. Additionally writing for more popular sites will obviously bring in more benefit that writing for less popular sites. This site for instance welcomes article submissions.
Another, albeit harder, method of getting incoming links is to get media exposure. Sometimes you can jumpstart media exposure using press releases, however luck could bring it in as well. Whether your site gets mentioned in an online new source, or if it's mentioned in an offline source that has a website, either way a link from a prestigious news source can bring in a great deal of PageRank. This is especially true if your article is on the front page when the spider happens to visit. Even relatively unknown or local news websites still usually have high PageRanks, so just because it isn't CNN doesn't mean it won't help.
The final thing you need to do to get link popularity is to help the search engines find the sites that link to you. It should be a daily habit to check your referrer logs. I'll admit that when your site becomes popular and you are getting visitors from thousands of referrers each day that it gets kind of boring, but it is very important. Every time you come across a new site linking to you, submit it to the search engines. You can also compare what Google and a different engine such as AltaVista show for your backwards links, and cross submit the ones that are missing.
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